Green Planet Designs
Roles: Designed all branding (except logo), layouts, and website, and illustrated sticker designs.
Green Planet Designs is an eco-friendly craft business founded in 2019 by Britney Shotton. I joined the business in 2025, initially to assist with setup for craft shows and provide brand assets and web designs. However, I have since taken on the role of illustrating stickers to be sold alongside other crafts.
Green Planet Designs primarily sells Shotton’s handmade crochet plushies and clothing, but also carries earrings, my hand-drawn stickers, and other crafts. Currently Green Planet Designs primarily vends at various craft shows throughout the year in the southeast Ontario region, such as the Kingston Cat Show, Bay of Quinte Pride, and the Napanee Fair. Green Planet Designs also sells at The Love Loft in Bloomfield, Ontario, and accepts custom crochet orders.
Branding and Printed Assets
Signage used at craft shows to indicate the prices of earrings and stickers.
Front side of Shotton’s business card and a promotional bookmark given away at shows.
Upon joining Green Planet Designs, one of my first projects was to overhaul the print branding. Shotton wanted to keep her old logo to maintain consistency, but I was given freedom to change every other part of the branding. The first step was to create new brand colors. The light green is a color found in the original logo, and comes both from the name of the business and it’s environmentalist values. Shotton requested a pink as the secondary color, and after experimenting with a darker pink, I chose a lighter pink as I thought it looked better with the green. As the green and pink are not high contrast with each other, they are never used on top of each other. Instead, they are used more as a division between sections or the back and front of a print giveaway.
The primary font used for Green Planet Designs is Sanvito Pro, which I thought evoked a similar energy as the logo font while being more legible. For longer blocks of text, I chose to use Avenir, an easy to read sans serif. I thought the two fonts paired well together, and present the business as both whimsical and customer friendly.
Most of the print material I’ve created for Green Planet Designs is either signage used at the shows or promotional giveaways such as the bookmarks. Nevertheless, consistent branding is incredibly important to me when I work on these assets, and I have a very strict set of brand guidelines I utilize for myself.
Website
The homepage of greenplanetdesigns.com, per February 2026.
Green Planet Designs did already have a website prior to me joining, but I was tasked with updating the site to match the new brand identity and to increase user-friendliness.
Users cannot purchase items through the site, as Shotton prefers to use Green Planet Designs’ social media for custom orders. The site’s purpose is largely informative, containing information about where customers can request custom products, and what shows Green Planet Designs will be attending. The site also contains a gallery of crochet items, including both plushies and clothing.